Updates

eat well on your way to weight loss with alli – introducing the alli Cookbook with Restaurant Guide

The alli Team — Wed, 09 Apr 2008 14:49:00 GMT

The alli Cookbook is full of delicious choices to make meal time more enjoyable and fits the nutrition guidelines recommended for use with the alli program. Included in the book are:

* Over 200 recipes for main dishes, sides and desserts – many with color photos;
* Meal plans to help make weekly meals easy;
* Special menus and recipes for year-round celebrations;
* Detailed nutrition information for each complete meal

And for nights you want a break from eating in, the alli Cookbook also includes a tear-out restaurant guide to great establishments such as Applebee’s, Panera Bread Company, Starbucks, Pizza Hut and PF Chang’s just to name a few. Plus great tips on how to order “alli-friendly” food at your favorite eatery.

Buy now on amazon.com

check out our new health and fitness videos

The alli Team — Mon, 07 Apr 2008 15:14:00 GMT

Ready to get fit for the summer? Let us help with our new videos from health and fitness experts.Take a moment to browse through them now and learn techniques for working out at home, getting results at the gym, and preparing a delicious meal for dinner tonight. And make sure to check back often for new additions!

view videos

eDiets to deliver delicious, alli-friendly, freshly prepared meals

The alli Team — Mon, 07 Apr 2008 15:07:00 GMT

alli® users can now receive great-tasting food at their doorsteps through freshly prepared meals from alli & eDiets. eDiets is rated #1 for taste and nutrition*. And with several meal selections for breakfast, lunch, dinner, and snacks, alli users can follow a reduced-calorie, low-fat diet with no prepping and no cooking.

*rated #1 by epicurious.com for best taste and nutrition in a survey of five popular brands.
Learn more

Learn more about freshly prepared meals from alli

learn to live healthier with tips from our featured articles

The alli Team — Tue, 19 Feb 2008 16:03:00 GMT

Visit the myalli.com articles section where you can find tips to losing weight for good and techniques for turning healthy foods into satisfying meals.

Check back regularly to read new articles about healthy living.

visit the new alli food section

The alli Team — Wed, 13 Feb 2008 21:09:00 GMT

Losing weight doesn’t have to be a bland, tasteless affair. Visit the new alli food section, where you can view:

With help from our food section, you can learn how to enjoy some of your favorite foods without sacrificing any of the flavor.

now available: 2008 alli Calendar from Vogue Magazine

The alli Team — Wed, 13 Feb 2008 20:54:00 GMT

alli and Vogue magazine have partnered to provide a 2008 alli calendar. The January 2008 issue of Vogue includes a 28-page pull-out calendar featuring beautiful and fashionable women for every month along with motivation tips for losing weight. For your convenience, we are posting this calendar to download and use for motivation throughout the year.
download the 2008 alli calendar, PDF (2.5MB)

In addition, three mini-episodes on healthy entertaining will be posted online on ShopVogueTV in March, September, and December 2008.

new alli commercial- "this time will be different"

The alli Team — Thu, 07 Feb 2008 22:29:00 GMT

Commit to alli- the only FDA approved, over-the-counter weight loss product.

find out what makes alli different

tour the "alli experience" and learn more about alli and healthy living

The alli Team — Thu, 17 Jan 2008 21:56:00 GMT

Visit the "alli experience" where you can learn about alli, get healthy weight loss tips from our diet expert, learn how to stock your kitchen for sucess, and much more.

tour the "alli experience"

new alli commercial- "commit to what's proven to work"

The alli Team — Wed, 16 Jan 2008 21:05:00 GMT

Many people have already made a commitment to alli and have seen results.

Find out if you are ready to commit.

new alli commercial- finding answers to alli questions

The alli Team — Fri, 04 Jan 2008 16:01:00 GMT

Want to find answers to your questions?
Visit our frequently asked questions to find answers to common questions about alli or visit our message boards to talk to registered dietitians, pharmacists, physical fitness experts, and other people who are just like you.

now available – the all new alli Cookbook with over 200 recipes including over 20 desserts!

The alli Team — Thu, 06 Dec 2007 23:19:00 GMT

The alli Cookbook (Meredith Books, $19.95) is now available in bookstores, retail outlets, and pharmacies nationwide. With more than 200 delicious alli-friendly recipes for breakfast, lunch, dinner, snacks, and desserts, plus a special holidays section, The alli Cookbook offers flexibility, variety, and great taste so you can continue on your weight loss journey with recipes that suit your personal tastes and weight loss goals while keeping fat and calories at the right level. The recipes and menus are all specifically designed to fit into the alli program. Renowned chef contributors include best-selling cookbook author and former Food Network host Kathleen Daelemans; nutrition expert and culinary consultant on cross-cultural cuisine, Sylvia Meléndez-Klinger; and healthy soul food cookbook author and owner of Neo Soul Events and Catering, Lindsey Williams. All three chefs worked with top nutritionists on all the classics and the special recipes for this book, making them perfect for the alli plan while still retaining their great flavors. Pancakes, macaroni and cheese, barbecued chicken, clam chowder, beef tacos—and even chocolate cake are just a few of the easy, delicious recipes you can prepare for yourself—and your family and friends. With great taste and portions that won’t make you feel deprived, these recipes will be enjoyed by anyone who loves good food

Each Breakfast, Lunch, and Dinner recipe in The alli Cookbook is a complete meal in one, or has simple side dish suggestions to make it a complete meal. The fat gram and calorie totals for the whole meal have all been calculated so you can be sure to stay within your personal targets. More than 20 meal plans are also included so all you have to do is prepare the food. Weight loss is never easy, but with The alli Cookbook, it can taste great.

alli in action- a "real alli stories" commercial

The alli Team — Wed, 07 Nov 2007 22:59:00 GMT

Watch Laura's story and see how committing to the alli plan has helped her lose weight and develop a healthier lifestyle.

Interested in sharing a story like Laura? We are excited to hear it. Whether you have been taking alli for a few weeks or have already met your goal, you have a story to tell.
share your story

watch the new alli TV commercial - "do i really need alli?"

The alli Team — Fri, 26 Oct 2007 21:19:00 GMT

find out how alli can help you lose more weight than diet and exercise alone

2 million people partner with alli

The alli Team — Wed, 24 Oct 2007 21:14:00 GMT

Pittsburgh (October 23, 2007) – GlaxoSmithKline Consumer Healthcare (NYSE: GSK) announced today that it has sold more than 2 million alli starter packs at retail, and that alli users are enthusiastically embracing alli and its proven track record of helping people lose weight gradually. This news comes as the company is breaking the first in a series of next-generation ads for the weight-loss product that depart from the typical “before and after” testimonials and offer an intimate and honest look at the healthy diet and lifestyle changes experienced by actual alli users.

Launched nationwide on June 15, alli is the only FDA-approved weight-loss product available to overweight adults without a prescription. The alli capsule works by blocking the absorption of about 25 percent of the fat in the foods people eat, helping them lose 50 percent more weight than they would through diet and exercise alone. alli starter packs contain alli capsules in 60, 90 or 150 counts, plus user’s guides, dietary support materials, access to a free online support program and the alli “shuttle™” carrying case.

In addition to its retail success, alli is garnering intense consumer interest and discussion. Approximately 5.4 million unique visitors have logged on to the alli websites, myalli.com and the Spanish-language mialli.com. In addition, more than 200,000 people have enrolled in alli’s online behavioral support program. Consumers have also posted more than 125,000 messages on the official alli message boards, and tens of thousands are talking about alli on blogs and online discussion groups they have formed themselves.

New Ad Campaign Breaks October 23
The new alli advertising campaign, which breaks today, is unique in that the users featured do not define success simply as pounds lost. They individually share that the alli program has been a life-changing experience, helping them improve their eating habits and making them feel more in control of their weight.

“It’s really been a lifestyle change for me,” says one alli user featured in the campaign. “From the moment you take that first capsule, it’s a different way of thinking. Here I am two months later, I’ve lost 15 pounds and I’m thrilled.” Another user states, “The support that I’ve received is phenomenal. At first, I didn’t think the program would be easy to manage, but it’s very doable. alli has convinced me that eating healthy is a way of life.”

Steven Burton, GSK Consumer Healthcare vice president of weight control, notes that, “From the very beginning, alli set out to be an honest voice in the weight-loss category. These are actual users who talk about everything from initially having questions about alli to how they now look at weight loss in entirely new ways.”

alli’s advertising agency, Arnold Worldwide, recruited close to 100 users from the alli “First Team,” a group of early adopters from across the country who were given access to the product a few months before it hit store shelves. The agency asked for videos of their stories, and ultimately flew seven of the team members to New York to film them.

Arnold produced seven, two- to three-minute vignettes of the alli users, some of which will be used to produce :30 television commercials. All seven stories will appear in their entirety on the alli website, where several other stories submitted by alli users from across the country already reside.

Arnold Worldwide Group Creative Director, Kate Murphy, acknowledges that people want to learn about products through the experiences of real people to whom they can relate.

“Consumers today want to hear that a product works from other real people,” she says. “It’s one thing for a manufacturer to say its product is effective, but getting that information from an actual user with actual experiences to share is much more powerful.”

picture this: the alli Experience on the move

The alli Team — Mon, 01 Oct 2007 18:34:00 GMT

Passers-by stopped to receive free weight loss and nutritional advice from registered dieticians at the alli Experience exhibit at Roosevelt Field mall in Garden City, N.Y., recently. Sponsored by GlaxoSmithKline Consumer Healthcare, the exhibit will make stops in 12 U.S. cities this fall, helping overweight adults learn about healthy, realistic weight-loss approaches.