updates

In honor of National Breast Cancer Awareness Month in October, alli has become a sponsor of Breast Cancer Network of Strength, to promote the power of encouraging words between survivors and those whose lives have been touched by breast cancer.

learn more about Breast Cancer Network of Strength

alli has made a $150,000 contribution to Breast Cancer Network of Strength. Breast Cancer Network of Strength name and emblem are used with its permission which in no way constitutes an endorsement, express or implied, of this product.

Don't let misinformation stop you from reaching your weight loss goals.
Read all about the myths, the facts and the realities of alli and save $10.

learn more now

We are excited to announce the new alli community, allicircles. It's now the home of the alli message boards and real allistories- but even more, allicircles is a place to:

• create a profile
• find people you can relate to
• build a circle of friends

Weight loss is a journey that isn't always easy, but with allicircles, you can find the support you're looking for. So come help the allicircles community thrive. Share. Learn. Inspire. Your voice is welcome here.

explore allicircles

The alli Cookbook is full of delicious choices to make meal time more enjoyable and fits the nutrition guidelines recommended for use with the alli program.  Included in the book are:
 
* Over 200 recipes for main dishes, sides and desserts – many with color photos;
* Meal plans to help make weekly meals easy;
* Special menus and recipes for year-round celebrations;
* Detailed nutrition information for each complete meal
 
And for nights you want a break from eating in, the alli Cookbook also includes a tear-out restaurant guide to great establishments such as Applebee’s, Panera Bread Company, Starbucks, Pizza Hut and PF Chang’s just to name a few.  Plus great tips on how to order “alli-friendly” food at your favorite eatery.

Buy now on amazon.com

Ready to get fit for the summer? Let us help with our new videos from health and fitness experts.Take a moment to browse through them now and learn techniques for working out at home, getting results at the gym, and preparing a delicious meal for dinner tonight. And make sure to check back often for new additions!

view videos

alli® users can now receive great-tasting food at their doorsteps through freshly prepared meals from alli & eDiets.  eDiets is rated #1 for taste and nutrition*. And with several meal selections for breakfast, lunch, dinner, and snacks, alli users can follow a reduced-calorie, low-fat diet with no prepping and no cooking.

*rated #1 by epicurious.com for best taste and nutrition in a survey of five popular brands.
Learn more

Learn more about freshly prepared meals from alli

find out how alli can help you lose more weight than diet and exercise alone 

Pittsburgh (October 23, 2007) – GlaxoSmithKline Consumer Healthcare (NYSE: GSK) announced today that it has sold more than 2 million alli starter packs at retail, and that alli users are enthusiastically embracing alli and its proven track record of helping people lose weight gradually. This news comes as the company is breaking the first in a series of next-generation ads for the weight-loss product that depart from the typical “before and after” testimonials and offer an intimate and honest look at the healthy diet and lifestyle changes experienced by actual alli users.

Launched nationwide on June 15, alli is the only FDA-approved weight-loss product available to overweight adults without a prescription. The alli capsule works by blocking the absorption of about 25 percent of the fat in the foods people eat, helping them lose 50 percent more weight than they would through diet and exercise alone. alli starter packs contain alli capsules in 60, 90 or 150 counts, plus user’s guides, dietary support materials, access to a free online support program and the alli “shuttle™” carrying case.

In addition to its retail success, alli is garnering intense consumer interest and discussion. Approximately 5.4 million unique visitors have logged on to the alli websites, myalli.com and the Spanish-language mialli.com. In addition, more than 200,000 people have enrolled in alli’s online behavioral support program. Consumers have also posted more than 125,000 messages on the official alli message boards, and tens of thousands are talking about alli on blogs and online discussion groups they have formed themselves.

New Ad Campaign Breaks October 23
The new alli advertising campaign, which breaks today, is unique in that the users featured do not define success simply as pounds lost. They individually share that the alli program has been a life-changing experience, helping them improve their eating habits and making them feel more in control of their weight.

“It’s really been a lifestyle change for me,” says one alli user featured in the campaign. “From the moment you take that first capsule, it’s a different way of thinking. Here I am two months later, I’ve lost 15 pounds and I’m thrilled.” Another user states, “The support that I’ve received is phenomenal. At first, I didn’t think the program would be easy to manage, but it’s very doable. alli has convinced me that eating healthy is a way of life.”

Steven Burton, GSK Consumer Healthcare vice president of weight control, notes that, “From the very beginning, alli set out to be an honest voice in the weight-loss category. These are actual users who talk about everything from initially having questions about alli to how they now look at weight loss in entirely new ways.”

alli’s advertising agency, Arnold Worldwide, recruited close to 100 users from the alli “First Team,” a group of early adopters from across the country who were given access to the product a few months before it hit store shelves. The agency asked for videos of their stories, and ultimately flew seven of the team members to New York to film them.

Arnold produced seven, two- to three-minute vignettes of the alli users, some of which will be used to produce :30 television commercials. All seven stories will appear in their entirety on the alli website, where several other stories submitted by alli users from across the country already reside.

Arnold Worldwide Group Creative Director, Kate Murphy, acknowledges that people want to learn about products through the experiences of real people to whom they can relate.

“Consumers today want to hear that a product works from other real people,” she says. “It’s one thing for a manufacturer to say its product is effective, but getting that information from an actual user with actual experiences to share is much more powerful.”

Passers-by stopped to receive free weight loss and nutritional advice from registered dieticians at the alli Experience exhibit at Roosevelt Field mall in Garden City, N.Y., recently. Sponsored by GlaxoSmithKline Consumer Healthcare, the exhibit will make stops in 12 U.S. cities this fall, helping overweight adults learn about healthy, realistic weight-loss approaches. 

If fad diets worked, we’d all be thin.  Don’t miss the alli® Experience, an interactive exhibit that showcases a revolutionary new approach to weight loss and a healthy lifestyle.  Visit this educational experience to hear straight talk about weight loss, get tips on how to make healthy food choices that taste great, and speak with a dietitian.  You must be 18 years or older to attend.

Date              Location       Mall

9/21 – 9/30     Dallas            Stonebriar Centre - Dillard's Court

9/21 – 9/30     New York       Roosevelt Field - Macy's Court

9/21 – 9/30     St. Louis        Saint Louis Galleria - Center Court

10/5 - 10/14    Houston         Houston Galleria- TBD

10/5 - 10/14    Minneapolis    Mall of America - Sears Court

10/5 - 10/14    Philadelphia    King of Prussia Mall - Nordstrom Court

10/19 – 10/28  Detroit           Lakeside Mall - Center Court

10/19 – 10/28  Atlanta          North Point Mall - Dillard's Court

10/26 - 11/4    Los Angeles   Glendale Galleria - JCPenney Court

The makers of alli, the only FDA approved over-the-counter weight loss product, want to hear from you.
 
If you are currently using alli, your alli story could help educate others about the alli program and how to adopt a healthier lifestyle and commit to gradual and healthy weight loss.

You and your story may be featured in upcoming alli communications.

If you are interested, please call 1-877-469-2554 (10am-6pm EST) to answer a few brief questions and provide your contact information to be re-contacted by a member of the alli team.

Take a look at our latest alli TV commercial - 'i can do this' - now showing nationally.

What is the alli Self Discovery Gallery Event?
The alli Self Discovery Gallery Event at Wal-Mart gives shoppers the chance to learn about the alli pill and plan and to assess their readiness to make a lifestyle change. Just like an art gallery, the alli Self Discovery Gallery allows customers to engage in a pictorial journey that educates them using a visual depiction of the alli lifestyle. Registered Dietitians (RD) will be on hand to answer questions and educate people interested in alli. Brand Ambassadors (BA) will work in tandem with RDs and will be available to guide interested shoppers in the right direction.

What information does it provide?
The in-store gallery display towers, along with the on-site Registered Dietitian, provide shoppers with:

• A self assessment to gauge readiness for weight loss
• Education on treatment effects caused by eating more than 15g of fat per meal
• An opportunity to ask an expert RD questions about alli and committing to a healthy lifestyle
• Information on healthy portion sizes
• Suggestions for making healthy food choices
• Exercise tips including fun and simple ways to burn calories
• An overview of the alli program – what alli is, how it works, its efficacy and safety

Where and when can I visit the alli Self Discovery Gallery Event?
The alli Self Discovery Gallery Event will be taking place at Wal-Mart stores across the country from 10:00 am to 4:00 pm starting June 24, 2007 and runs through August 4, 2007. To learn more and to find a Wal-Mart location near you, visit walmart.com/alli.  Attendance is free.

Pittsburgh (June 12, 2007) – GlaxoSmithKline Consumer Healthcare [NYSE: GSK] announces that alli™, the only FDA-approved over-the-counter weight loss product will be on shelves of pharmacies, grocery stores and mass merchandisers nationwide later this week.  alli is designed to be a partner for overweight adults willing to change how they eat and lose weight gradually.  Adding alli to diet and exercise can help people lose 50 percent more weight than with dieting alone.  alli is being supported by an unprecedented multicultural and bilingual educational effort, making it more than just a pill but a comprehensive weight loss program.  With alli, people will have access to an individualized online action plan with a year’s worth of lessons included in each alli purchase, at myalli.com

“alli is not for people looking for miracle pills and overnight results.  It offers consumers a proven, safe, over-the-counter option to help them lose weight gradually,” says Steven L. Burton, vice president, Weight Control, GlaxoSmithKline Consumer Healthcare.  “One of the most rewarding parts of being involved with the alli revolution is the opportunity to have a real impact on the health and lives of people all across this country.   We recognize people need help to lose weight and that is why we are so excited that alli is now available to provide adults with the support they need.”

alli First Team
In April 2007, GlaxoSmithKline Consumer Healthcare selected 400 overweight women and men to be part of the alli First Team.  Members of the alli First team were invited to participate in an online community focused on following the alli program, sharing personal experiences, and supporting other community members to be successful.  For participating in the alli First Team, people received educational materials and tracking tools, access to the online community of alli users and a six-month supply of alli. 

These early users are providing honest and candid feedback on their experiences with alli in an effort to help others succeed on the program. “In beginning of the alli program, I learned that there are treatment effects, so if you cheat (by eating foods that are high in fat), you will pay the price,” says Caryn Eyring, an alli First Team Community member.  “Luckily, I’ve stayed within the plan so I have not had any treatment effects.  However, I pushed the envelope once.”

Team members are adults from all across the United States who represent a broad mix of ages, backgrounds and life experiences and are committed to a gradual and healthy approach to losing 10 pounds or more.   According to alli First Team Community member Maryann Gatti, “I am so happy that alli is available.  It is giving me the advantage to succeed at losing weight.  I needed that extra little something to help me, because for those of us who aren't as young as we once were, and don't burn calories as well as we use to, dieting can seem hopeless.  alli is working for me.”

The Program
GlaxoSmithKline Consumer Healthcare has developed innovative tools to help consumers achieve success with the alli program.  People can find educational materials where alli is sold that can help overweight adults decide if they are ready for alli.

alli comes in a variety of sizes – the 60 capsule and 90 capsule educational starter packs or a 120 capsule refill pack and is priced at approximately 60 cents a capsule or $1.80 per day.  The recommended dose is one 60mg orlistat (the active ingredient in alli) capsule, three times a day, with meals containing fat. 

alli starter packs include:
*  Read Me First Guide
*  Welcome and Companion Guides
*  Guide to Healthy Eating
*  Daily Journal
*  Calorie and Fat Counter
*  Quick Facts Cards
*  Free access to an individualized online action plan at myalli.com
*  Convenient capsule carrying case called the Shuttle™ that easily fits into a purse or pocket.

The centerpiece of the alli program – myalliplan -- is an individually tailored online action plan. The alli plan was developed by nutritional and weight management experts who understand the struggle to lose weight.  After purchasing alli, people can access this innovative support program 24 hours a day.

myalliplan includes:  
*  Customized online action plan
*  Recipes, meal plans and shopping lists
*  Online tools to record food and lifestyle information
*  Connection to a network of other alli users
*  Personalized e-mails that deliver lessons about: meal planning, managing hunger, dealing with setbacks, and making the food and lifestyle changes to help people succeed

alli works by blocking about 25 percent of fat in the foods eaten which reduces the amount of fat and calories absorbed.  alli must be used in conjunction with a reduced-calorie, low-fat diet.  People in studies who adhered to the diet reported satisfaction with the product and weight loss results. By sticking to a low-fat diet many were able to manage bowel changes or “treatment effects” (such as having an urgent need to go to the bathroom).  Many did not experience treatment effects at all. The program teaches adults which foods to eat and which foods to avoid for weight loss success and a healthier lifestyle overall.  

Gary Foster, Ph.D, director for the Center for Obesity Research and professor at the Temple University School of Medicine, and one of the consulting experts who helped develop the online plan says, “We welcome the addition of the alli program as an easily accessible, safe and effective option in the war against overweight and obesity.  It’s time we set the record straight – losing weight requires lifestyle changes.  To get people started, we must provide them with the tools to be successful, and the alli program does that.”

Safety Profile
Orlistat (the active ingredient in alli) has been used by millions of people worldwide. Its safety and efficacy are well established.  According to Vidhu Bansal, Pharm.D., director, Medical Affairs, GlaxoSmithKline Consumer Healthcare, “With a raging overweight and obesity epidemic, alli offers consumers a proven, safe option to help them lose weight without a prescription.  Unlike the herbal and dietary supplements for weight loss on the market, alli is an FDA-approved over the counter weight loss product.”  Bansal adds, “alli works in the gut; it is non-systemic, which means it is not absorbed into the bloodstream.  That means alli does not affect the heart or brain or cause sleeplessness, jitters or an increased heart rate.”

For more information about alli and the alli program, go to www.myalli.com.  People can also find a new book “are you losing it? losing weight without losing your mind,” wherever alli is sold.  The book delivers straight talk about healthy weight loss strategies and offers a sensible approach to losing weight.  Support materials and the online action plan are also available in Spanish at www.mialli.com.

About alli™
alli is the only FDA-approved weight-loss product available to overweight adults, 18 years or older, without a prescription.  It combines a clinically-proven product with a comprehensive individualized action plan. The alli program encourages modest, gradual weight loss, known by experts as the best way to lose weight. alli (60 mg orlistat capsules) is safe and effective when used as directed.

About GlaxoSmithKline Consumer Healthcare
GlaxoSmithKline Consumer Healthcare is one of the world's largest over-the-counter consumer healthcare products companies. Its more than 30 well-known brands include the leading smoking cessation products, Nicorette®,  NicoDerm® CQ and Commit® as well as many medicine cabinet staples, including Abreva®, Aquafresh®, Sensodyne,® Tums® and Breathe Right®.

About GlaxoSmithKline
GlaxoSmithKline -- one of the world's leading research-based pharmaceutical and healthcare companies -- is committed to improving the quality of human life by enabling people to do more, feel better and live longer.  For company information visit:  http://www.gsk.com/.

US Media inquiries
GlaxoSmithKline Consumer Healthcare:
Brian Jones
(215) 751 3415
E-mail: brian.l.jones@gsk.com

Malesia Dunn
(412) 200 3544
E-mail: malesia.a.dunn@gsk.com

HealthSTAR Public Relations: 
David Schemelia 
(646) 722 8819
E-mail: dschemelia@healthstarpr.com